Serfs in bast foot wear are making heavy progress along the bank of a river, dragging a boat behind them. They sing "Heave - ho" as they go but presently catch sight of an advertisement for Baa shoes. After they have passed by the poster, they start dancing about and pulling the boat along with ease because they are now wearing new boots. The advertisement for Baa work shoes presents other trades where good shoes would make the work easier for the wearer: fishermen, postmen, train guards and labourers.

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